San Diego will focus on bolstering hotel stays in local markets outside of the core downtown in 2015’s fiscal year. Tourism efforts will be focused to recover from political disputes that have relatively damaged prospects in San Diego.
Another priority is boosting San Diego County’s share of the rising influx of Asian tourists visiting California, especially those from China, tourism experts said at an annual industry outlook gathering, presented by the San Diego Tourism Authority.
Organizers said the March 27 meeting was expected to draw about 900 people to downtown’s Hilton San Diego Bayfront hotel.
San Diego County is expected to finish 2014 with a total of 33.6 million visitors, generating $8.8 billion in direct spending and filling 58,830 hotel rooms, according to researchers at A.D. Little Inc. and CIC Research Inc.
The Tourism Authority said the local region greeted 32.8 million visitors during fiscal year 2013, up 3.7 percent from the prior year.
Efforts will be made in increasing overnight hotel stays in markets like Mission Valley, Mission Beach and La Jolla. The agenda will start from July 1.
