ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Πέμπτη 29 Σεπτεμβρίου 2016

Barcelona launches an autumn campaign showcasing the city’s home-grown, quality shops

Αποτέλεσμα εικόνας για Barcelona

 BARCELONA - Turisme de Barcelona begins the autumn with a campaign designed to showcase the essence of the city’s shops, together with their uniqueness and vitality in different neighbourhoods. The aim is to promote Barcelona outside the months when it receives the highest number of visitors with a message focusing on authenticity and quality.
The Barcelona Shopping Days campaign is aimed at visitors and locals and seeks to highlight Barcelona’s diverse retail offer away from the city centre while drawing attention to its importance in the standard of living in the city’s neighbourhoods.
With its message of culture and proximity, the campaign targets visitors travelling on business who enjoy attending cultural events and want to explore the identity of their destination.  
This is the first time the Barcelona Shopping Days campaign has been held in the autumn – from 26th September to 9th October – and as Gabriel Jené, president of the Barcelona Shopping City programme, points out “it aims to establish itself as an initiative that will boost the retail sector outside the sales periods, during the months when the shops are showcasing products from the new season and the weather is perfect for strolling around the city’s different retail areas”.
The activities will be complemented by cultural activities and a series of events, including competitions, and there will also be discounts on purchases and gifts.
Barcelona Shopping Days was first held in May 2016 taking advantage of the Sundays when the shops were permitted to open and tying in with the sales. In October, when the shops will be open on Sunday the 2nd and 9th, Turisme de Barcelona, together with the retail division of Barcelona City Council will be repeating the event by focusing on quality tourism.
Barcelona excels as a shopping city. Last year visitors gave a score of 8.2 to the city’s retail offer and 8.5 to its cultural attractions. The local community rated shopping as one of the city’s most positive aspects, ahead of restaurants and bars. Its success is down to a retail model that combines traditional, family-run shops and the world’s leading brands, with cutting-edge, innovative and independent outlets. Iconic brands together with time-honoured shops bring personality and contribute to creating a unique Mediterranean city model.
Barcelona has 22 retail areas grouped together by neighbourhoods, each one with its own unique personality. The campaign seeks to highlight the retail model the city has adopted, its Mediterranean, family-friendly personality, with personalised, friendly service and know-how acquired over the years across entire generations. A varied, quality range of shops.
Barcelona Shopping City
This initiative is part of Turisme de Barcelona’s Barcelona Shopping City programme. Its aim is to establish the city as a shopping destination through its extensive network of specialist shops and retail areas that identify the city due to their history, tradition and modernity offering a blend of architecture, culture, shopping and gastronomy.
Turisme de Barcelona is now focusing its promotional strategy on neighbourhoods outside the city centre. The campaign embraces the diversity and uniqueness of the city by drawing attention to its heritage in other areas, from Creu Coberta, Gaudí Shopping and GaiEixample to Encants Barcelona, which are all examples of Barcelona’s new central areas.
Autumn cultural calendar
The campaign ties in with the start of the theatre season, the opera season at the Teatre del Liceu, classical music concerts, festivals, exhibitions at museums, including the Museu Picasso and Fundació Miró. Highlights includes the Renoir exhibition at the Fundació Mapfre, the exhibition of work by the sculptor Jorge Oteiza at La Pedrera, Duchamp at the Fundació Miró; the Sitges International Festival, the Voll Damm International Jazz Festival and the concert by the Red Hot Chilli Peppers at the Palau Sant Jordi.