SITA announced that Sergio Colella has joined as President, Europe, responsible for driving a refocused strategic direction for the region. Reporting to CEO Barbara Dalibard, he will be based in Geneva, Switzerland and will be part of the Executive Team.
He joins SITA from HP where he was the Vice President and General Manager of HP Enterprise Services EMEA South.
Sergio joined HP in 2014, responsible for leading a significant transformation to align the organization, processes and talents to the fast-changing, solution-led enterprise services business.
Prior to joining HP, Sergio was with Accenture, where he was Managing Partner in charge of the Automotive, Industrial Equipment, Infrastructure and Transportation practice for Europe & Latin America (EALA). He began his career in 1988 as management consultant at Accenture, where he held a variety of leadership positions.
Sergio comes to SITA with an extensive background in managing complex, large scale international IT transformations within leading companies in several industrial sectors in Europe.
Barbara Dalibard, CEO of SITA, said: “As we reshape SITA it is important that we inject, where appropriate, new talent with new perspectives to fuel our future success. Sergio brings a wealth of experience in managing large IT transformation projects. His enthusiasm and fresh views will be important in driving the next phase of SITA’s growth.”
Sergio Colella said: “When talking about a truly global footprint and industry differentiated services, SITA offers a remarkable value proposition for its customers across the air transport industry. I am excited to be joining SITA and delighted to help steer our company in this new phase of growth.”