At this moment, tourism is experiencing damage with Cape, Johannesburg and Durban going through severe water shortage problem. The sector requires more than a Get Well card and events are what will see us on revival. Below are few reasons why events hold one of the more measurable keys to sustainability in the sector:
Events not always depend on specific seasons: They can be expanded and held on an annual basis. Hence, in the traditionally calm months in terms of tourism, professionals and others related secondary to the tourism businesses can uphold a steadier profits, if there are big events happening every month.
Events of world class lead to international visitors: To remember, the Cape Town Cycle Tour didn’t just initiate out as massive event, it grew. As the event grow up, in terms of size and popularity, its marketability also grew quickly, so much so that the biggest individually-timed cycling race of the world has over 35,000 participants, 4,000 of whom are overseas visitors, and it add up to R500m to the economy. Side by side, regional visitors use our airlines, stay in accommodation, eat out in different restaurants and enjoy some pre and post-event exploration.
Events multiply other events: In many ways, the popularity of the Cape Town Cycle Tour has contributed to the development of the Absa Cape Epic, which added in 2016, over R300m to the economy, with 600 teams of two tackling the 700km route, drawing the most sophisticated riders in the world as well as amateurs who take the lottery to get a place. Besides, Cape Rouleur lured 160 pro, former pro, celebrity, and amateur riders from almost 16 countries across Africa, America, Australasia and Europe. As per the latest add on: 2018 witnessed an inaugural race in Stellenbosch, with the UCI World Cup series starting this season first time. Cycling events, then jointly boost the economy by over R1bn.
