ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Δευτέρα 19 Μαρτίου 2018

Indian tourism ministry to take on spiritual route to boost tourism





Αποτέλεσμα εικόνας για Indian tourism ministry to take on spiritual



In a proposal to drive domestic travel, the government is all geared up to promote religious tourism in the country, explained K.J. Alphons, the Minister of State for Tourism. They are also interested in popularizing yoga and Ayurveda among millennials. This would be a part of efforts to reach out to people from all over the world and get “millions of more people to India.”
“Our big focus is getting people to see India itself… Bulk of domestic tourism is really religious tourism. According to our estimates, close to 60% of domestic tourism in India is religious-based,” Mr. Alphons said, emphasizing that the government is keen on investing in creating infrastructure around religious places.

Αποτέλεσμα εικόνας για Indian tourism ministry to take on spiritual route to boost tourismIn last year, the number of domestic tourist reached 1.8 billion, up about 12% with 1.6 billion in the previous year.
By now, the government has approved two projects — Swadesh Darshan Scheme, in which infrastructure will be developed around tourist destinations under the umbrella of 15 themes like Buddhist Circuit, Krishna Circuit, Spiritual Circuit, Ramayana Circuit and Heritage Circuit; and Pilgrimage Rejuvenation and Spiritual Augmentation Drive or PRASAD scheme that highlights on building and beautification of identified pilgrimage destinations.

Under the two schemes, government has approved allocation of ₹ 7,000 crore for about 90 projects. “Almost all the projects under both schemes will be inaugurated by December this year.”
“We are repositioning what India is. There are two big things that we want to sell — one is yoga and the other is Ayurveda. This is to attract both domestic and foreign tourists,” Mr. Alphons said.

Recently the Tourism Ministry introduced ‘Yogi of the Racetrack’, a minute-long advertisement on yoga, that got more than 11.5 million hits in a week. “With this ad, we are addressing a completely new group of people. Earlier, it was thought that yoga is just for people over 40 and Ayurveda too is for older people. Now we are addressing the millennials.”