The destination-marketing organization for United States, Brand USA has announced an integrated marketing campaign utilizing the power of music to engage with international travellers.
Tom Garzilli, chief marketing officer for Brand USA said that this will be amusing and highly engaging platform to showcase vibrant destinations across the United States.
The heart of this travel and tourism campaign lies with the five emerging artists selected to bring the sound of their respective city to life through original renditions of Bobby Freeman’s iconic song “Do You Wanna Dance?”
By being exposed to the sounds of Electronic Dance Music in Denver, Colorado, Blues in Houston, Texas, Rock ‘n’ Roll in Portland, Oregon, Hip-Hop in Atlanta, Georgia and Soul in San Juan, Puerto Rico, prospective travelers get a taste of the eclectic cultural and musical soundtrack the United States offers.
